An XOVI NOW audit is most useful when its findings become a small, prioritised set of website changes. Treat the report as evidence to investigate. A warning may describe an intentional setting, while a less prominent issue can prevent customers or search engines from reaching an important page.
IN THIS ARTICLE
01 Run and review the audit
- Open the correct project and review Site Audit or the available Advisor tasks. Confirm the scan date and the address being inspected.
- Check whether the crawler reached important pages. A password, firewall challenge, robots rule or staging address can produce an incomplete report.
- Start with failures that block access or indexing on pages intended for public search, such as broken important links, unintended noindex settings and invalid redirects.
- Group related findings by their cause. A template problem affecting many pages normally needs one template correction rather than hundreds of individual edits.
- Assign each task to the person who controls the relevant setting. DNS, hosting, application templates and page content may have different owners.
- Back up the website and test a targeted correction. Review the live result before requesting another scan or marking the task complete.
02 Prioritise for visitors as well as crawlers
Fix broken navigation, unclear service information and difficult mobile forms early. Improve titles and headings so they describe each page accurately. Add useful missing content where it helps a customer make a decision; do not add repeated paragraphs simply to reach a word count or keyword density.
Review canonical links and redirects carefully before changing them in bulk. They influence which URL a search engine treats as the preferred version, and an incorrect rule can hide valuable pages or create loops.
03 Verify the change
Open the page as a signed-out visitor, follow its links and submit a permitted test form. Check the response and rendered content. Then rerun the relevant audit when your plan allows it and compare the affected finding, not just the overall score.
Common question: should every warning be removed?
No. A private account page may correctly be excluded from search. Record a reason for an intentional exception and concentrate on public pages that should be discoverable. Keep an issue log with the URL, evidence, owner, action and verification date so future edits do not reintroduce the problem.