Compare your website with businesses competing for the same customers and search intent. A useful XOVI NOW comparison identifies relevant content gaps and stronger pages; a large unrelated website can produce an impressive but unhelpful benchmark.
01 Build a meaningful comparison
- Choose an actual service or product category and the market you serve. List search competitors for that category alongside direct commercial competitors.
- Open Keywords > Domain Comparison in the correct project. Review the domains loaded from its competitor settings.
- Start with your domain and one relevant competitor. Compare shared rankings before expanding the set, because requiring overlap across many domains can narrow the result excessively.
- Sort or filter the results to find relevant terms where the competitor is stronger or appears while your domain does not.
- Inspect the actual ranking pages. Record what they answer, their intended audience and which useful information your page lacks.
- Add worthwhile topics to your planner with an intended page and an owner. Exclude products, locations and promises your business does not offer.
Common questions
Should I copy the competitor's page?
Use the comparison to understand customer needs. Write original material based on your service, evidence and experience, and respect others' content rights.
Does a missing ranking mean there is no demand?
The tool's database, selected market and observed ranking range limit what it reports. Combine it with customer questions and your own search-performance evidence.
How often should the competitor list change?
Review it when your services or market change. Keep a record of changes so reports do not compare a new competitor set with an old one as if nothing changed.