Setting up an XOVI NOW project and useful keyword tracking

XOVI NOW helps you choose search topics, inspect a website and track search visibility. Start with a clear business goal so the reports measure work that matters, such as enquiries for a particular service, rather than a large collection of unrelated keywords.

01 Prepare the project

Confirm the domain assigned to your subscription and open XOVI NOW from the active service. You also need permission to edit the website, or an agreed route for sending tasks to its developer. The SEO tool can identify work without automatically making every change on the website.

  1. Create or select the project for the correct website. Use its public canonical address and check that visitors can open it without a login.
  2. Complete the business, language and target-market information requested. A local service business and an international shop need different geographic comparisons.
  3. Use keyword research to find phrases that match the services and pages you actually offer. Include the problem the customer is trying to solve, not only your brand name.
  4. Choose a manageable initial keyword set within your plan's allowance. Group phrases by topic and intended landing page, and separate branded searches from general discovery searches.
  5. Add relevant competitors where available. Select businesses competing for similar customers and searches; a large unrelated directory can distort your expectations.
  6. Review Rank Tracker after the first data collection. Record the date, search market and device settings so later comparisons use the same basis.

02 Read results in context

A tracked ranking and a project visibility score answer different questions. Neither is the same as verified enquiries or revenue. Review landing-page visits and completed customer actions alongside SEO measurements, allowing for seasonality and changes to the tracked keyword set.

Why might the first XOVI NOW report look wrong?

Check spelling, the www or non-www address, search location and selected keywords. Confirm the project is inspecting the live site rather than staging. If the crawler cannot reach it, inspect access controls and firewall events before broadly weakening protection.

Keep a dated note of major changes and review trends at a sensible interval. Search engines choose when and how to update results, so a completed task does not promise an immediate ranking increase.

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